E-Business
20 Tips for Online Do Not be Fooled
Viruses that steal your passwords on your computer, fake emails with the look of our bank (Phishing), false offers of work, recharge sites that mimic those of telephone companies, fake pages … lotteries. The proliferation of Internet usage in some of our basic steps and enter the bank, looking for work, shopping at online shopping bag or even operate in many ways has sparked criminal and fraud that can give more of a shock to those not taking a basic security measures.
Below are some of the key recommendations on areas where surveillance should be Read the rest of this entry »
Think Quarterly, the New Digital Magazine for Google.
Google will gradually occupy all areas of the virtual world. The time for a magazine developed by the largest internet company. Think Quarterly, that the translation means: Think quarterly online magazine is a purely and exclusively for business.
His first publication is named Think Data and oriented to information in general. The magazine features articles on the use of technology within the business world, how to handle volumes of data, digital marketing among many other things.
In the first issue also highlights interviews with various personalities from the world of internet and scientists, as the case of Hans Rosling, a Swedish scientist who took his achievement in creating new ways to visualize data.
To carry out this review, Google brought together the best experts on the subject and each item is signed by them.
The second issue of the magazine is due in May, so for now you can enter her official site and keep you entertained with the first edition.
One of the directors of the magazine stated that the journal is a place to take time off and find reflections on what is happening now and its repercussions. “
How to Promote a Small Business Online and Free?
Small business owners have the concern of using new communication and information strategies to promote their products or services. Many times they do not use channels like the Internet, unaware of this new ecosystem, or believe it may be costly
However, there are many free tools on the Web, they can be very useful to get traffic to your website and thereby increase the presence and generate leads and sales.
As most of these small businesses have limited budgets, it’s good to know them some free applications online, to optimize its e-commerce:
Create a Google Account. Enter your company name, address, telephone number and the URL of your website or blog. Verify the information and within weeks will appear in the local map when someone searches for your company or products or services offered.
Coupons
Coupons are not new, are a great way to attract new customers and remind old ones that Read the rest of this entry »
The Digital World Wild
“The first man who, having enclosed a piece of land, came to say ‘This is mine’ and found people simple enough to make the case, was the real founder of civil society” (“Discourses on the origin and inequality among men, Rousseau).
Logo_shadowone The most striking sudden enrichment of recent decades have come from the wars, the great explorations,skilled trade or industrial genius. They come from the software. No need to set examples. This myth is reinforced by contemporary mimes developers: Installation of Google and other Internet companies, with massage therapists, hairdressers, restaurants and even selected for walking dogs available rival any luxury resort.
Another area of ??success is the application. This year it expects revenue to triple total applications compared to 2010. The number of smartphones grows and the apps have already made the jump to other screens such as TV, PC Tablets or a few weeks ago at the Mobile World Congress in Barcelona, ??I watched more than 10,000 enthusiastic developers flocked to the friendly Android stands, rising early and pushing to get the complete collection of pins of the robot.
The corporations that control the platforms allow developers of applications or “apps” are pocketing 70% of the revenues produced by the application. Like many standards, Read the rest of this entry »
Spotify “digital Business Paradigm?
In the midst of war between those who defend net neutrality and those who are determined to legislate and regulate the Internet inherently ungovernable, and a time when the prophets of doom predict the death of cultural industries at the hands of the spirit “everything is free” govern the digital world, Spotify is emerging as a potential business model, of course not unique, and mainly, as an example of how to adapt to a changing world that no longer responds to economic paradigms of yesteryear.
For those who are not familiar with Spotify is a streaming music service that is listening on the network without downloading it to your computer hard drive which has two variants: a free, offering unlimited access to all musical backgrounds but including the insertion of advertising, and other payments , which exempts you from the advertising and offers the portability of services through mobile devices.
The problem of the present stage that traverses the Internet, called 2.0, is that the user has the feeling that you can not charge for any content you use on the networks and the advanced state of network technology makes it impossible to limit free access to information, greatly hindering their pricing and charging for services. For example, any record or movie title, however recent it is easy to download via P2P networks, such as eMule. But the problem is not that all we are a rogue and Internet thieves, the real issue is that network technology has radically transformed the so-called cultural industries and that before a new scenario can not support traditional business models of the past; urges unpublished find profit in line with the digital economy. And Spotify model may be a first step in this direction.
The hybrid model is called Spotify freemium, ie a charge (free) and part payment (premium). A portion of company revenue comes from third party advertising revenue that goes out to all users who do not pay for the service, and the other part is derived from subscription fees to the Premium version. According to the company itself, the model and is profitable only 5 percent of users paid on the total.
On the other hand, Spotify pays record companies own the music catalog for the right to use them. And the good news is that in some countries has become the primary source of revenue for the record, which shows that not only is a profitable business in itself but also can be for cultural industries, which are allegedly being annihilated by Internet. Why not look for similar models for the film and publishing?
Last week we read the news that Spotify is negotiating for the catalog of Universal Music, one of the largest U.S. that would add to the partnerships it already has with EMI and Sony, which could indicate it is preparing the landing in that country.
To all this we must add interesting initiatives by certain groups and artists, as is the case of REM archiconocidos who have decided to launch his latest work to date, “Collapse Into now”, at first for Spotify, for subscribers Premium service. Remembering REM, one of his first records, I would cite to define the moment the song: “It’s the end of the world as we know it (and I Feel Fine).”